Kingdom Carpet PR

Kingdom Carpet was a new business with no identity, little local awareness and a burning need for clients.

The cornerstone of the project was the creation of an identity and print materials but the immediate return was the capture of two features in the local papers. This required an overhaul of the carpet trailer and building relationships with the two local papers.

Paolaworks fostered a relationship within a local BNI group to pair up the carpet business owner with a member interior decorator who donated her time to advise him on how to upgrade the company's mobile trailer.

The member relationships were then used as a feature story to promote membership to the networking group- with an emphasis on the revamped trailer for the carpet business owner.

The resulting article promoted both the individual businesses and the BNI group, and ensured the carpet business owner a brand new look for his trailer.

Paolaworks created all the business materials including a logo, newspaper insert tie-in to promote a special offer, postcards and a follow-up brochure.

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